A training programme devised to show how the tools of management are applied.

Introduction

In order to be successful organizations must understand how changes in their competitive environment, some of which they may have started and others to which they will have to react to are unfolding – they must be must be strategically aware. This process of managing the business strategically is not something that many companies are thought to be very good at, resulting in a lack of strategic clarity.

Most training programmes are designed to give managers the tools to deal with this changing environment, but knowledge of the tools does not mean that you can use them and it is this aspect that this new programme addresses.

Programme Structure

Rather than have modules such as planning, organizing or motivating the programme looks at four arenas of use:

• Strategic awareness
• Strategic creation
• Strategic leadership
• Strategic implementation

In each of these arenas there are three distinct, but inter¬related and interdependent, levels of strategy: corporate (the whole organization), competitive (the distinct strategy for each constituent busi¬ness, product or service in the organization) and functional (the activities which underpin the competitive strategies).

Each of these four modules stand alone and can be taken as a one of course or taken as part of and integrated programme. Every module is one day long and comes with pre-course work and post-course exercises to facilitate individual ongoing development.

Course Objectives

At the end of the course participants will:

• Understand the nature and levels of strategic management.
• Be able to plan for strategic development.
• Be aware of the leadership skills need to initiate and maintain strategic growth.
• Know the importance cultural commitment to strategic management
• Consider the risks involved and put in place management provision.
• Know how to overcome resistance to strategic growth
• Formulate and implement the strategies for business development

Content

Strategic Awareness

Topics to include:

• The strategic management process
• Organizational missions and objectives
• Measuring success
• Culture and values
• Strategic thinking and synergy
• Environmental analysis    

Strategic Creation

Topics to include:

• Creating and changing strategies
• Strategic planning
• Strategic positioning
• The dynamics of competition
• Strategic alternatives
• Innovation 

Strategic Leadership

Topics to include:

• Strategic and corporate style
• Visionary leadership
• Entrepreneurship
• Intrapreneurship
• Corporate governance
• Organisational structure   

Strategic Implementation

Topics to include:

• Diversification strategies
• Strategic alliances and joint ventures
• Strategies for consolidation and recovery
• Information for competitive advantage
• Strategic resources, risk and crisis management
• HR strategies

Training Methods

This is an intensive range of programmes for people who already a knowledge of management skills, they are delivered over a day with a combination of formal content, discussion and exercises. A maximum of ten people is put on the modules to ensure all delegates are able to participate in the discussions and look at individual requirements.