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Our Courses Sales & Marketing
Our Courses Sales & Marketing | Sales & Marketing |
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Confident Face to Face and Telephone Sales SkillsA one-day course to improve confidence and skills with a positive attitude and enhanced understanding of non-verbal and interpersonal communication. Reception and Inbound Telephone SkillsA one-day programme for all telephone users who hold the reputation of the company in their hands. Selling Professional ServicesAn intensive two-day course specifically designed for people who initiate and develop business in professional firms, enabling participants to obtain new business successfully and get the most out of existing clients. The Advanced Sales ProgrammeA one or two-day programme for experienced sales professional that want to consolidate their own experience and put the modern complex sales process into a true perspective with a greater understanding of what can give bigger, better and more sales success. Generating New Ideas for BusinessA one-day seminar for a maximum of eight people addressing the often over emphasis on the screening and testing of ad hoc ideas, rather than recognising the need for a process of producing new workable, quality ideas within an ongoing development programme. It will look at the dynamics of group creativity and show how more beneficial results can be achieved to meet the company’s strategic marketing demands. Media Planning, Monitoring & Campaign EvaluationA one-day programme that looks at how media campaigns are planned, monitored on an ongoing basis and results evaluated. Particular attention is paid to direct response campaigns and both above and below the line media are considered. The Essentials of Developing Customers By TelephoneTo give participants an insight in how the telephone can be used as a powerful sales tool, this one-day programme, with follow up sessions, is for people who use the telephone as a part of their every day customer communications and have a need to follow up and develop new business opportunities. Course details… Key Account Management A one or two-day programme designed for those involved in the ongoing management and development of major customers. Managing the MediaAnyone involved in business today can suddenly find themselves in front of a microphone or a camera and the reaction to questioning can have a significant effect on the public’s perception of our product or service. This programme ? -day programme delivers, in a practical way, methods how people involved in business can prepare for and carry it out an effective media interview. Database MarketingA focused half-day session giving delegates an insight into the business benefits of using an integrated customer database to maximise opportunities and profit; together with an introduction as to how to create one. Networking to Develop New Business OpportunitiesA full day course is designed to give executives an insight into the way business can be acquired and developed by using a social network. It involves skill and technique acquisition with practical workshop exercises. The Sales Managers Training ProgrammeSales people are often promoted to sales managers at a rapid rate and whilst the intermediate stage of ‘product trainer’ is used in some cases to assess people’s qualities, this has not always been possible or suitable. Therefore this training programme looks at developing individuals’ leadership and motivational qualities, as well as ensuring that they understand how and why they should use the management tools provided. Developing Promotional LiteratureAn incisive and focussed half day training course to enable participants to prepare their own promotional material. |
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