Anyone involved in business today can suddenly find themselves in front of a microphone or a camera and the reaction to questioning can have a significant effect on the public’s perception of our product or service. This programme delivers, in a practical way, methods how people involved in business can prepare for and carry out, an effective media interview.

Aims

• To develop clear objectives for all communication
• To prepare a range of approaches and alternative positions to be adopted
• To carry out a clear communications strategy under interview conditions
• To understand and use a range of techniques in different media circumstances
• To deal effectively when handling questioning and criticism by the media

Content

Topics will include:

• Planning comment and interviews with print, radio and television
• Understanding the media’s approach to interviews
• Dealing effectively with difficult questioning
• Knowing the key steps of handling a crisis situation
• Turning the tables in conflict situations
• Getting your message across in a limited amount of time
• Using and reading body language in a media interview
• Giving the media a good story that is the one you wish to communicate
• Becoming a media spokesperson

Method of Training

The training approach will be a combination of formal delivery, workshop exercises and simulated situation role plays using video and audio recording equipment. A full set of notes and a workbook is supplied that can be used as point of reference for future real life situations.